Digital marketing is like a great salad: you want a lot of interesting components in order to make something good. That said, most salads rely on the same general structure, something that puts them on the salad playing field.
All to say that while there are many components of digital marketing, there are certain elements you can’t do without. Digital marketing without them is a non-starter. If we had to pick a king and queen of digital marketing, it’s content marketing and search engine marketing.
Content is king. And in digital marketing, content will probably always be king.
When you’re engaging with users through the Internet, they’re generally looking for useful information. While most businesses promote themselves through services and products, the shift to content means you’re no longer simply selling something–you’re providing useful information.
This makes you a resource to your customers and it makes it that much easier to draw new customers in.
Search Engine Optimization
Of course, content marketing goes hand-in-hand with search engine optimization, or SEO, a.k.a. the art and science of getting your website noticed on Google (not to be confused with PPC). Without SEO, your content will never be seen, but without fresh content to support your website, you won’t have much raw material for your SEO strategy to work with.
Think about what you do when you open a search engine. Most of the time, you’re looking for an answer to a question. Maybe it’s a piece of information, maybe a location. Either way, search engines are designed to crawl the web and find that answer for you.
They do this by looking at content on websites. If your site has high-quality content, you’re more likely to get noticed as a quality resource, and search engines are more likely to show your website pages to relevant audiences.
Your Partner in Digital Marketing
We know that digital marketing is a challenge. We also know that you can’t afford to ignore it, which means you need marketers in your camp who know their way around the digital world.
That’s where we come in, with expert digital marketing services that will change the way you think about your campaigns. Ready to take a smarter approach? Get in touch today to find out how we can help.