Digital Marketing

3 Trends in Digital Marketing in 2022

Digital technologies have emerged to drastically change the marketing landscape. Automation, content, personalization and social channels now define how businesses connect with customers in an increasingly noisy world. Social networks…
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Pardot Renamed: Marketing Cloud Account Engagement

Wait what? Salesforce announced today the new name for Pardot. It’s Marketing Cloud Account Engagement. Apparently, all the marketing apps will now fall under Marketing Cloud in the Salesforce ecosystem.…

What is the Digital Marketing Mix?

How do you reach your target audience? Trade shows, Billboards, Postcard Mailers, Telemarketing, etc. While those traditional marketing strategies are tried and true, let’s review digital marketing strategies for your…

Everything You Need to Know About Salesforce

Is Salesforce the world’s best customer-relationship-management (CRM) platform? We think it’s a pretty convincing argument that they have been ranked by Gartner as the #1 CRM for the 8th year…
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