Salesforce

What is Pardot? Marketing Cloud Account Engagement

Pardot, which is now known as Marketing Cloud Account Engagement, is a marketing automation platform that helps businesses attract, engage, and nurture leads. It is designed for B2B companies and…

24 Jan at 7:00 am

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What is CRM Software

CRM software, or customer relationship management software, is a powerful tool that helps businesses manage their interactions with customers. This type of software is designed to streamline processes and automate…

23 Jan at 3:29 pm

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Dreamforce 2022 | #Dreamforce #DF22

Some of the biggest moments at Dreamforce 2022. That was quite a celebration. So much learning, connecting, having fun and giving back. We were inspired by today’s changemakers, got to…

23 Sep 2022

TrailblazerDX 2022 | Salesforce TrailblazerDX | #TDX22

TrailblazerDX, the developer event of the year. TrailblazerDX enables anyone to learn the latest skills across Salesforce products to accelerate their careers. Calling all devs, admins, architects, partners, entrepreneurs, and…

29 Apr 2022

Pardot Renamed: Marketing Cloud Account Engagement

Wait what? Salesforce announced today the new name for Pardot. It’s Marketing Cloud Account Engagement. Apparently, all the marketing apps will now fall under Marketing Cloud in the Salesforce ecosystem.…

6 Apr 2022

Salesforce For My Business – Is it a Wise Investment? (updated 2021)

You’re looking for a way to make all of your audacious business goals a reality. Over the past decade, Information Technology and marketing have meshed together and it’s extremely difficult…

1 Jan 2021

Conversational Marketing – What is it Exactly?

Hello all, now feels as good a time as ever to knock down the belief that conversational marketing is synonymous with live chat. While conversational marketing definitely includes the live…

15 Jul 2020

4 Tips to Keep Your Salesforce CRM Organized

Whether you are a brand new Salesforce user, an experienced admin, or someone in between, Salesforce can definitely benefit your business by keeping it organized. In the years we have…

3 Apr 2020

How You Know When Your CRM is Outdated

CRM systems are the bread and butter of many companies. Their ability to organize and streamline interactions with customers and help keep your business functioning efficiently make them invaluable. But…

9 Oct 2019

5-Point Checklist for Choosing a Salesforce Consulting Partner

When vetting a Salesforce consulting partner, you might be inclined to go straight for references. These are important, but your screening process should go deeper to ensure your chosen vendor…

20 Feb 2019