Here’s the thing – we all know that everyone, everywhere is constantly online. We can see it around us, at home, at the office or out at the store. But, did you know that 31% of U.S. adults in 2021 say that they go online “almost constantly.” This is even up from the 21% in 2015!
So, given that information, it’s safe to say that digital marketing has a very high probability that it will work for your business. People are evidently online, so what better place to market your business – and put your company in front of potential customers – than digitally!
A foreword note – just because digital marketing will work for any business, and any industry, does NOT mean that all businesses should implement their digital marketing strategy in the same way. The key for a successful digital marketing strategy is to really understand your audience. In fact, we will break it up by B2B and B2C businesses (and even throw in some useful tools you should try.)
B2B Digital Marketing
Business-to-business (B2B) companies should mainly focus on lead generation in their digital marketing campaigns. The goal is to attract high quality leads that will turn into lifetime clients. For B2B businesses, blog posts, demos, and email marketing can be some great digital tools to help engage and attract new clients!
Pro Tip – you can even connect your Mailchimp to your Salesforce CRM to keep track of leads for total integration.
B2C Digital Marketing
For business-to-consumer (B2C) companies, the ultimate goal is to get your customer to make a purchase. This is normally done by first driving the customer to your website, where they are able to actually buy your product.
Instagram and Facebook ads can be a great way to drive people to your site; especially with a quality image and attention-grabbing headline. For example, take a look at this Facebook ad that Raen has running:
They are crushing it with this ad and definitely understand their target audience. This is a great way to drive potential customers to the site and incentivize them to make a purchase.
Yes, Your Business Needs a Digital Marketing Strategy
Regardless of what your business sells or offers, digital marketing will further bolster your success. It’s all about creating valuable online content to attract potential leads to carry out the intended action – whether it be through a purchase, a form fill, or sign up.
Our job is to help make your company thrive with our digital marketing services. If you’re ready to take a smarter approach to your digital marketing strategy, get in touch to start the conversation.