Here are a few books I found very insightful over the years. With limited time on my hands to read business books, marketing books and/or listen to a Marketing Podcast, I was glad to stumble upon these here below. There are others but for me this is the cream of the crop. Check out the links and see if one might be good for you.
Crushing It! Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
Outliers: The Story of Success: In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers” — the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? 10,000 hours.
How to Win Friends and Influence People in the Digital Age: In today’s world, where more and more of our communication takes place across wires and screens, Carnegie’s lessons have not only lasted but become all the more critical. Though he never could have predicted technology’s trajectory, Carnegie proves a wise and helpful teacher in this digital landscape.
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It: The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. You will truly be able to grow your business in a predictable and productive way.
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich: Be effective, not efficient. Validate all of your business ideas. Charge a premium to make your life easier. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.
Think Big, Act Bigger: The Rewards of Being Relentless: Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. He draws upon his own business back stories including his time as CMO of Kodak.
Marketing Trends Podcast on Spotify: This is your #1 podcast for all things marketing. Twice a week you’ll get to hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the Fortune 500.