In today’s Marketing Operations (MOPS) world, the landscape has become more complex and challenging than ever. Businesses are constantly looking for ways to stay ahead of the competition and achieve their marketing goals. Marketing Cloud Account Engagement, formerly known as Pardot, is a powerful marketing automation platform that can help businesses achieve their marketing goals, but it can be complex to use without the right expertise. That’s where a Pardot freelance specialist comes in. Let’s explore the benefits of hiring a Pardot freelancer and why it’s a smart investment for your business.
While hiring a full-time person to manage your Account Engagement (Pardot) account can be beneficial, it may not be the best option for all businesses. Here’s a comparison of hiring a full-time person versus hiring a Pardot freelance specialist:
- Cost: Hiring a full-time person can be expensive. You’ll have to pay for their salary, benefits, taxes, and training. On the other hand, hiring a Pardot freelance specialist can be more cost-effective, as you only pay for the work you need.
- Expertise: A full-time employee may or may not have the same level of expertise as a Pardot freelance specialist. A Pardot contractor has experience working with a range of businesses and industries, so they know what works and what doesn’t. They can help you achieve your marketing goals more efficiently and effectively.
- Flexibility: A full-time employee may not offer the same level of flexibility as someone who provides on-demand Pardot support. This individual can work on your project as needed, whether that’s full-time, part-time, or on a project-by-project basis. You can adjust the amount of work they do based on your business’s needs.
- Customization: A full-time employee may not be able to offer the same level of customization as a freelance Pardot specialist. A Pardot freelancer can customize their services to meet your specific needs. They can work with you to develop a strategy that aligns with your business goals and objectives.
- Up-to-date knowledge: A full-time employee may not have the same level of up-to-date knowledge as a Pardot freelance specialist. Pardot is constantly updating its platform with new features and improvements. A freelance Pardot specialist can keep you up-to-date with the latest updates and ensure that your marketing campaigns are using the latest technology.
In conclusion, while hiring a full-time person can be beneficial in certain situations, hiring a Pardot freelance specialist can provide significant benefits for your business. It offers cost-effectiveness, expertise, flexibility, customization, and up-to-date knowledge of the platform. If you’re looking to streamline your marketing efforts and achieve your business goals, consider hiring a Pardot freelance specialist.
At MikeM.dev, you get the Pardot support you need with no Long-Term Contracts. Let’s keep it simple with month-to-month plans and On-Demand services.