What is the Digital Marketing Mix?

How do you reach your target audience? Trade shows, Billboards, Postcard Mailers, Telemarketing, etc. While those traditional marketing strategies are tried and true, let’s review digital marketing strategies for your business.

Some of the popular ways to do digital marketing include:

  • Email Marketing (with ESP’s such as Pardot, HubSpot, Mailchimp and Campaign Monitor)
  • SEO (Search Engine Optimization)
  • PPC (Google Ads, Facebook Ads)
  • Content Marketing (Blogs & Social)

Here, we approach digital campaigns with 4 actions:

  1. Conceptualize
  2. Design
  3. Perform
  4. Optimize

Sounds simple, but hear us out. The path to your success starts with planning. First, we’ll conceptualize a strategy. Then, we design it. Here’s where the fun part comes in and we perform and execute the said strategy. Finally, in order to scale, we will review and optimize.

We’ve been running digital marketing campaigns since the early days of Facebook and Google ads. Through the years we’ve learned what works – what doesn’t. When you’re looking for better tracking of marketing ROI, you can’t beat digital. It can be a difficult task to attribute a new lead to a drive-by billboard, and with a Google Ads, you can track that lead to the keyword, Ad copy, landing page, and campaign. This presents great benefits for tracking your budget.

A key tool to help plan and execute your 2022 digital marketing initiatives is a good Project Management tool like Asana.

Some other tools in our arsenal include Salesforce, Pardot, MailChimp, Google Ads, Slack, and Google Workspace.

With the right tools in place to track your clicks, it’s easier to track attribution. All marketing pros want to know where the clicks come from, what campaigns customers came from, and with digital, tracking is possible.

When you consider your new marketing plans for 2022, choose the digital journey your leads will flow through to measure your results. PPC Ads are easy to track but SEO can be a little tricky. Which is better, SEO vs. PPC? Keep in mind that if you utilize a unique landing page for leads for your digital ppc ads, you can segment those leads and attribute the correct campaign to them. With SEO, many leads will be identified through a form on your main website, that’s where you might want to attribute the Campaign = SEO, for those leads.

We’re actually fans of traditional marketing but our specialty is the digital marketing mix. Email isn’t going anywhere, Social Media still has great brand exposure, PPC ads get you on Google in hours, and seeing ROI on reports just can’t be beat.

We wish you a prosperous 2022 and hope your digital marketing projects are a huge success.

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