Whether you’re a startup business looking to grow, or an established company trying to keep up in the digital marketplace, you need tools that will help you succeed in your industry. Just like any other toolbox, having the right set of digital marketing tools will allow you to be more successful.
Luckily, there are some awesome tools available that have been tried and tested by digital marketing experts. You may want to consider the following when putting together your digital marketing plan.
1. Social media tool: Hootsuite
Hootsuite is the leading social media management tool, offering an array of services to help businesses organize, create, and distribute their social media campaigns. Social accounts are governed by permission levels, allowing you to restrict what individual team members can access. Permissions can be set separately at the organizational account, team, and social account levels.
2. Email marketing tool: Mailchimp
Mailchimp is an email marketing platform that can help you develop successful email marketing campaigns and create professional emails for your audience. MailChimp features email templates that make it simple to write and send creative communications. The drag-and-drop design also lets you generate email campaigns quickly.
3. SEO tool: SEMrush
SEMrush is a software tool that helps businesses conduct SEO activities more effectively. It enables users to find keywords, examine competitors’ SEO techniques, and develop SEO-friendly content. In addition to SEO, SEMrush can assist you with PPC (pay-per-click) marketing campaigns. It is a comprehensive platform that covers all of your SEO and SEM demands.
4. Design tool: Canva
Canva supplies marketing teams with professional design templates that produce attractive, high-quality images without requiring any graphic design expertise. This free and user-friendly program allows your organization to design marketing materials, such as posters and social media content, using templates that are preloaded with designs.
5. CRM (Customer Relationship Management) tool: Salesforce CRM
This platform is an effective way to increase sales activity and manage contacts. Not just for large enterprises, Salesforce is great for any small business. Find more customers, win their business and keep them happy with tools that help you work smarter, not harder. Manage it all from one place and keep growing. Improve each interaction and watch your customer relationships grow along with your business.
6. All-In-One tool: Coschedule
This tool streamlines social media marketing. It is capable of creating, scheduling, and sharing content across platforms such as Facebook, Pinterest, Twitter, and Instagram. Its ability to integrate with WordPress is a unique feature that allows you to post new content to all your social media accounts.
If you’re looking for the best digital marketing tools, there are a few different categories from which you can choose. While the tools listed above are excellent options, there’s no shortage of useful resources online.